Visitors leave slow websites. On mobile data, a page that takes five seconds to load can lose a large share of its visitors before they see anything. Speed is also a Google ranking factor. Here are ten fixes that make a real difference.
1. Compress and resize images
Large photos are the most common cause of slow pages. Resize images to the size they are displayed and use modern formats like WebP.
2. Use lazy loading
Images and videos further down the page should only load when the visitor scrolls to them.
3. Choose good hosting
Cheap, overcrowded hosting slows everything down. Pick a reliable provider with servers close to your audience and use a CDN such as Cloudflare.
4. Enable caching
Caching stores ready-made pages so the server does not rebuild them for every visitor. On WordPress, a good caching plugin can halve loading times.
5. Remove unused plugins
Every plugin adds code. Deactivate and delete anything you do not actively use.
6. Avoid heavy page builders where possible
Lightweight themes and clean code load far faster than pages stacked with complex builder widgets.
7. Limit third-party scripts
Chat widgets, trackers and embedded feeds all slow your site. Keep only the ones that bring measurable value.
8. Load fonts efficiently
Use one or two font families and only the weights you need.
9. Optimise videos
Host long videos on YouTube and embed them, or use short, compressed background clips that do not load on mobile.
10. Measure regularly
Test your site with Google PageSpeed Insights every month and fix new issues as they appear.
Speed equals revenue
A faster website keeps visitors engaged, ranks better and converts more of them into customers. Our website development service includes speed optimisation as standard.
