Search is changing. Instead of scrolling through ten blue links, many people now ask AI assistants questions like “Which digital agency in Kathmandu should I hire?” or “Best yoga teacher training in Nepal?”. Generative Engine Optimisation (GEO) is the practice of making your business visible and trustworthy to these AI systems.
How AI assistants choose what to recommend
AI tools summarise information from across the web. They favour businesses that are clearly described, consistently mentioned and supported by trustworthy sources.
Six practical GEO steps
1. Make your website crystal clear
State plainly who you are, what you do, where you operate and who you serve. Vague marketing language is hard for AI to interpret.
2. Answer real questions
Add FAQ sections and helpful articles that answer the exact questions customers ask: prices, timelines, processes and comparisons.
3. Use structured data
Schema markup tells search engines and AI exactly what your business, services, reviews and FAQs are.
4. Build consistent mentions
Listings, directories, news articles and partner websites that mention your business with the same details increase confidence.
5. Collect detailed reviews
Reviews that mention specific services and results give AI rich, trustworthy information to quote.
6. Keep content fresh
Update service pages and publish new insights regularly so your information stays current.
GEO and SEO work together
Good GEO is built on strong SEO foundations: fast pages, clear structure, helpful content and authority. Our Premium SEO package includes full technical SEO and GEO. Learn more about our SEO services.
